With the ambitious purpose of founding a better world – in 2016, A&CO was born. Together with our co-founders, we develop, finance and scale companies found within our sweet spot – businesses that simplify the lives of customers and colleagues, enabled by technology.
A&CO consists of business developers, analysts, marketers, tech developers, finance and HR professionals. Together, we offer hands-on operational support to all the companies within our portfolio, especially during their early phases.
By using our oppurtunities together, challenging the status quo and keeping it simple, A&CO still pushes towards founding a better world.
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The World is full of opportunities, and the journey towards catching them is best travelled together. At A&CO, supporting one another is core in what we do.
Status quo is not for us. It's all about energy, ambitions, hard work and value creation. We push for the better; for our companies, customers, colleagues and society.
Complicating is easy. Simplifying is hard. Simple plain vanilla solutions, for customers, employees and for the company itself, is our way of creating significant value.
At A&CO we believe in founding a better world for our customers, colleagues and society.
How? Customers get high quality goods and services at reasonable prices. The colleagues get sustainable jobs with fair compensation. The society benefits through innovation and value creation in the industries we enter, as well as our contribution through taxes and fees.
To ensure we move in the right direction we have set a clear set of business principles that matters to us and what we believe in.
To foster entrepreneurship effectively, profitability is key. It enables us to grow self-sufficiently, expand faster, and create even more value, all on our own terms. Each A&CO company should aim for profitability as well as top line growth in accordance with its business model and maturity.
Leveraging digitalization and streamlined customer journeys are creating exceptional experiences accessible to a broader audience. Notoriously pursuing high customer satisfaction scores, all A&CO companies track and ensure high levels of customer satisfaction above industry standards.
We strive to surpass industry norms by providing fair compensation and create great places to work. We improve working conditions, enhance transparency, governance, and eliminate illicit work practices in the industries we enter. All A&CO companies track and ensure high employee satisfaction.
Diversity fuels innovation, and we're committed to increase female representation in entrepreneurship. Our target is 40% female representation by 2026, both in company CxO positions and in A&CO management. We strive to reshape an industry where 80%+ of startups are all-male founded.
At A&CO we understand the importance of environmental, social, and governance (ESG) aspects in creating sustainable value. Through board governance, we guide companies in establishing and monitoring ESG targets. By 2024, all companies will report on an ESG target close to core business.
Our commitment to founding 3-5 new companies annually is at the core of what we do. We build great, sustainable companies with our founders. Along the way we encourage colleagues and management to invest with us increasing joint ownership to the future success of our ventures.
The A&CO model is our methodical approach to company development and value creation. Prior to a co-founder to being onboarded, extensive research and market analysis have been undertaken. Each year, we explore over 1000 industries and potential concepts to identify the best opportunities. While we lay the foundation for the concept based on our insights, it remains the responsibility of our co-founders to provide the precision and nuance necessary to building something great. From there on, it is up to the co-founder to build and scale the concept into a viable and thriving business - being part of founding a better world.
In our A&CO model we leverage new technology and data to fuel innovation - creating smooth customer experiences and efficient backend operations. We acquire and maximize the customer value through hyper targeted marketing and best in class CRM. Methodology and strategy experience for developing and scaling combined with heavy synergies across our companies allow us to quickly create results. Finally ruthless recruiting of top tier talent, training, career development and social connections is a key component in all of our companies.
Finalizing the overall concept, and proving hypothesises ciritical to the case
Phase 1
Building your first location or MVP of the product, as well as developing the brand, recruiting necessary employees, and making the business «real»
Phase 2
We're live! In this phase, all we care about is proving product market fit. It's time for obsessive focus on customer feedback, daily financials and constant tweaking
Phase 3
Now let's build something huge! This phase is about continuous improvement, scaling and securing the right funding
Phase 4
Parkveien 12
0350 Oslo, Norway
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